LDA Domestic Appliance Specialists in Eastbourne stock a huge range of both built-in and free-standing new electrical appliances, from cookers to washing machines, tumble dryers, dishwashers, fridge-freezers, microwaves, vacuum cleaners and electric fires.

LDA Domestic Appliance Specialists, a family run leading independent electrical retailer in the town, is celebrating 40 years of trading. The company was started by Ted Kerrell and wife, Maureen with just £240 after Ted left Hoover in 1968. Amazingly they recorded a turnover of £16,000 in the first year. LDA Domestic Appliance Specialists has not looked back since.

All products are in stock at the company’s warehouse and are available for immediate delivery. Anything that is not in stock can be ordered specially for you.

LDA Domestic Appliance Specialists is a member of Euronics, Europe’s largest independent electrical buying group, and can offer customers fantastic competitive prices, coupled with prices you can really trust.

Products from leading manufacturers are in stock including, Bosch, AEG, Beko, Belling, Canon, Creda Dimplex, Electrolux, Frigidaire, Hoover, Hotpoint, Indesit, Lex, LG, Miele, New World, Panasonic, Parkinson, Cowan, SEBO, Servis, Sharp, Siemens, Stoves, Tricity Bendix, Whirlpool, Zanussi.

The couple’s son Tim, who joined the company 29 years ago, is one of the top four engineers in the country. He said, “Our business is built on service and price. We care about our customers and offer full after-sales service, from delivery to installation, servicing and repairs.”

LDA Domestic Appliance Specialists became a true family business with the return of Mr Kerrell’s daughter, Lesley to the business eight years ago. Having begun a career in advertising and media at the Eastbourne Gazette and Herald, Lesley moved to London where she worked at the Evening Standard, The Observer and latterly at Capital Radio. After taking a break to have two children, Lesley moved back to Sussex to join the family business.

Having been established in Eastbourne for 40 years LDA Domestic Appliance Specialists has seen many other domestic appliance stores come and go – a testament to the company’s quality of customer service.

If you’re looking for superstore prices along with friendly personal service and real knowledge of the products, then there is no better choice than LDA Domestic Appliance Specialists.

Commenting on LDA’s 40th anniversary, Ted Kerrell said, “Our customers and our staff are LDA. We are extremely proud of them and never forget that we all need each other.”

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